Overview

After you've setup a project within Alpharun, you'll have an interview link like "https://alpharun.com/i/123" that you can share with any user to complete a voice interview. Below are recommendations on how to best share this interview link with your customers to maximize interview completion rates, based on our experience across our entire customer base.

Pick the best possible distribution channel

Not all distribution channels perform equally, so it's important to pick the best possible option. If you're unsure which channel to choose, feel free to reach out to support@alpharun.com for tailored recommendations.

Channel	Example	Recommended Tools	Conversion Rates
In-app prompt at a relevant moment in the customer journey	After a customer cancels their subscription in your app, immediately prompt them with an interview link to complete an interview about why they churned.	You can trigger an in-app popup at a particular moment (churn, purchase, etc) with tools like customer.io, Pendo, and Intercom. If you use the Stripe portal for billing subscriptions, check out our guide for running churn interviews after cancellation in Stripe. You can also make small code changes in your app to show the interview link in a particular part of your app UI (our technical team can assist with this - email support@alpharun.com)	Best
In-app prompt at an arbitrary moment	Show an in-app popup with an interview link to complete an "Account Check In" interview.	In-app popups can be delivered with live chat and user assistance tools like Intercom, CommandBar or Pendo.	Great
Email or SMS drip campaign	Create an email sequence for customers that became inactive after a trial period and ask them to share feedback on your product via the interview link.	Tools like customer.io, Hubspot, and Intercom can help you run email/sms campaigns.	Good Reminder and followup emails are strongly recommended. See copy recommendations below.
One-off email blast	Email a list of recently lost deals inviting them to complete an interview sharing why they decided not to purchase.	Email marketing tools like customer.io, Hubspot, and Intercom.	Ok

Use copy that maximizes conversion

The best performing copy emphasizes 3 things:

A short time commitment from your users (4 minutes on average, unlike typical 30 minute research interviews that require scheduling)
The gift card incentive (if any) that the user will receive
Personal touch: emails that appear from a person (even if it's automated behind the scenes) rather than a generic "no-reply@example.com" email address tend to perform better

Examples of high-performing copy

Example 1: Automated email to users that became inactive

From: johndoe@example.com

Subject: 4 min research survey with gift card

Body:

Hi ____,

I noticed you haven't been active on Acme after signing up a few weeks ago. We'd love to get your feedback on what we can do better via a 4 minute survey: click here to access the survey [Add your interview link].

As a small thank you for your time, you'll receive a $X gift card (your choice of Amazon, Visa, charity donation, and more) after completing the survey. You can take the survey whenever is most convenient - just make sure you have a quiet place to share your responses and a stable internet connection.

Thanks again for your feedback.

John Doe

Account Manager, Acme Corp

Automated reminder email 3 days later with similar copy:

Hi ___ - just a quick reminder to complete this 4 minute survey for $X if you haven't already. We'd love your feedback on how we can improve via a 4 minute survey: click here to access the survey [Add your interview link].

Example 2: In-app prompt to complete a churn interview after a user cancels their subscription

Your plan has been cancelled - we're sorry to see you go. Next, we'd love to get your feedback on how we can do better via a 4 minute survey. As a small thank you for your time, you'll receive a $X gift card after completing the survey.

Open the survey (Primary Button - open interview link)

Example 3: In-app prompt to complete a check in interview after a user begins using your product

Hi ____ - nice work getting setup within Acme. We'd love to get your feedback on how your experience has been so far via a 4 minute survey. As a small thank you for your time, you'll receive a $X gift card after completing the survey. Click here to access the survey.

Reminder: You can also use Alpharun to do interview outreach on your behalf

If you prefer to have Alpharun handle outreach, you can also add the emails of your target users in the "Interview Participants" section of your project settings. We'll automatically email these participants from "Alpharun Research" with emails that are optimized for conversion.

Email example:

Best practices for sharing an interview link with your customers